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Media Buying

Successful Media Buying Strategies through Precise Planning and Text-Book Targeting

Each financial quarter, more and more companies are shifting a larger percentage of their advertising budget to the online marketplace. Internet marketing is taking the central promotional role once held by radio and television. And so now, companies require a strategy that will help target their prospective customers and encourage desired responses. WSI ALM is now the leader within this quickly growing field.

Our team develops media buying strategies that are driven by the client’s business objectives and grounded on expert branding principles. We enable companies to initiative contact with their prospective customers through pinpoint targeting that captures engagement at the most opportune time for effective campaign results.

Campaigns Built for Success at Every Stage!

Each media buying campaign begins with structured planning that identifies the opportunity available to the brand and groups targeted audiences. The audience’s online behaviour and choices are then modeled, which helps identify the comprehensive range of online media properties that can be utilized as a resource to connect with buyers.

Each of the campaigns we create is based on a combination of optimizing lifecycles, customer behavioural timing and buying cycles. We help companies plot seamless conversion paths for their customers that drive effective lead generation, resulting in long-term, meaningful brand-customer relationships. After a campaign is launched, we deploy a team of optimization experts to the campaign to ensure effective management through a platform that helps companies continuously drive forward with their branding framework.

Campaign success begins with effective promotion. Begin today.

Value for Money Spending on Results-Driven Campaigns

At WSI, we have a worldwide collective of specialists to call upon in helping clients negotiate the most favourable terms for their online media buying contracts. We’ll help companies achieve the optimal balance between cost and performance and ensure that all elements are in-place to achieve return on investment.

Effective Convergence of Online and Offline Strategies

While WSI ALM retains a laser-like focus on the online media environment, we help companies create multi-platform campaigns that empower branding excellence and media buying efficiency. Our expert team will target high-value convergence strategies that present brands opportunities for buying connection across website placements, direct mail, print media, broadcast media and more. We don’t put limits on campaign performance. WSI ALM’s promotional work transcends market borders.

Effective Campaign Tracking to Assure Long-Term Performance

As most marketers know, real-time tracking of paid search, email and other forms of online marketing is the back-bone to effective campaigns. At WSI ALM, we have a comprehensive array of real-time tracking tools to help companies minimize spending on non-performing placements and focus completely on those areas in which continued success is achieved. We have best-in-class serving and tracking technology and deliver easy-to-read reports to our clientele, which provide insight into short-term, mid-term and long-term results.

WSI ALM helps find tangible growth opportunities for growing brands across the online and offline marketplaces. Discover more about our media buying tools by contacting our marketing team today!

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