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Improving Your Content Headlines

Improving Your Content Headlines

While it might not be your top priority, a good headline can make a massive difference for the content you’re putting out. You want people to click on your post, and by adding the proper title you will not only encourage people to click on your headline, you will also improve the chances of better search engine results for your content.

The following are a few tips to help you create a great headline. Remember, you don’t want to create a short-term or sensational headline – it’s about quality, and selling your content to the viewer.

Make it descriptive

While it can be fun to have an amusing headline – especially with print media – within the online world, your headlines should be descriptive.

Keeping SEO in mind, you always have to think of rankings and possible keywords when creating your headline. When someone sees your headline, they should know exactly what to expect from your content.


When writing a blog or article, it can be easy to think of the headline as part of the entire content; while this is true, your headline will be seen in other contexts as well.

In the online world, think of where your headline might end up: newsfeeds, tweets, Facebook, search result pages, and many more.

If your headline can work well on its own as a tweet, then you’re on the right track!


Online, your headlines can be limited to various different lengths.

  • Social Media: In the event you want to include your headline and a URL link within your tweet, your headline should be shorter.
  • Google: You will only get about 55-60 characters – so keep this in mind for headlines and SEO practices. Make sure it will still make sense and grab attention if it gets chopped off at 55 characters. Keep this same rule in mind for email newsletters as well.

Even though it is not connected to online practices, the longer the headline, the more chances someone skips over it and continues on.

Include Keywords

While many of use want to front-load keywords, Google has been supposedly placing less importance to this. With that being said, you should still include your keywords within your title.

By doing this, not only will you help your rankings, these keywords will also grab the attention of your audience in search results, social media, and on newsletters as well.

Based out of Toronto, Canada, WSI-ALM is a full service internet marketing agency with clients in North America and Europe. Our superior search engine optimization services, creativity, and knowledge has paved our way to providing a high level service and education to businesses, individuals, non-profits and government organizations so they can leverage the unique reach of the internet to increase visibility and achieve success.
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